humility...self importance?

I had to look up the definition of humility.  In society  we are pushed (sometimes by our own goals) to succeed, be as much as we can to others, and overachieve to meet expectations and more.  There tends to be a me generation rising up to take control of our future.  So where is humility?  I don't hear the word ever anymore.  I go to church every other Sunday and don't recall hearing it that much.  What is it?  the quality or state of being humble....that helped.  Humble...not proud or haughty, unassuming...modest.  In a world where we compete to get jobs, compete physically to be the best for glory, compete to get the guy (or girl) by spending billions on beauty or physical entrapments, compete, compete and compete...  It is hard to be humble.  You don't get noticed.  Omg....does that mean you do something for the sake of doing the right thing for yourself and maybe God.  Humility is personal.  It means just doing all those other virtues that are just right for the doing and not the attention.  Wow.  This just reminds me that when my kids were small, I read them the book of Virtues.  Does it still exist?  Humility must be a virtue.  Just looked in my bookcase at the book and it wasn't.  I am shocked.  How about my Bible...with humility comes wisdom, humility comes before honor, but in humility consider the others better, to show true humility toward all men, clothe yourselves with humility.  Heavy word that isn't used much or put out there these days.  Be respectful and not full of yourself.  I need to be humble and think about being a person of more action that talk.  Humble is the fireman that risks his life for saving someone and just replies it's what we do.